Tuesday, August 01, 2006
WHAT THE PAPERS DON'T SAY - PART 2 - 'THE THREE UNWRITTEN RULES OF NEWS'
As I see it, there are "Three Unwritten Rules of News" which control the publication of information in local newspapers :
1. Profit orientation and concentrated ownership of the newspaper itself - it is a profit-led business competing with other businesses.
2. Advertising as the primary source of income, and 'Flak' as a means of discipline and control over what is (and what is not) selected for publication.
3. Information provided mainly by business and other 'experts'.
1. Profit orientation and concentrated ownership of the newspaper itself - it is a profit-led business competing with other businesses.
2. Advertising as the primary source of income, and 'Flak' as a means of discipline and control over what is (and what is not) selected for publication.
3. Information provided mainly by business and other 'experts'.
